About SPOUK shop

About SPOUK
SPOUK is a one-person-design-and-printmaking practice. My name is Marieke Pras. I sell handpulled prints, weird posters, and cools books. I work in a small studio in Groningen. 

I work for clients and on my own. Most recently I’ve been working on projects that focus on queer storytelling, printmaking history, and sustainability in printmaking and design. You can see my other work here, and check instagram for regular updates about future products. You can also buy my work at People of Print’s Department Store here.

What’s in a name?

SPOUK is derived from spouken; an old (Grunniger) dialect word. As a verb it means ‘to wander around like a ghost’, as a noun it translates to ‘ghost’.

In screenprinting a ghost image (spookbeeld) is a haze stain on the screen from the previous stencil (because of chemical processes). Most of the time it doesn’t show on the actual print, hence ‘ghost image’.

 

Printing Methods and Terms

I specialize in screenprinting, but also sell blockprints and digital prints. Every product description will specify the printing method, but it can be a bit confusing what that means. Different methods result in very different results and prices.

Want to know what you’re paying for? Just interested in print methods? I’ve put together a small guide:

Silkscreen printing

What is silkscreen printing?
Silkscreen printing is a printmaking technique where you push ink through a screen to create a print. The screen is a synthetic silk attached to a metal frame, so: silkscreenprinting. Serigraphy and screenprinting refer to the same technique.

Every color is a layer you print seperately – so the more color, the more layers you have to print. This is why my single color prints are often a bit cheaper than my multicolor prints. I print in runs ranging from 5-50 prints, and they are all numbered and signed.

Handpulled prints
You print by pulling a squeegee across a frame. This can be done by machine or by hand. Handpulled literally means pulled (printed) by hand, instead of automated machines.

Advantages
If you look at a close-up of a screenprint you’ll see that the ink deposit of the various color layers creates a very specific effect. Digital prints are more flat; the entire image is printed at once. Working in different layers gives a unique texture to the final print. The range of color is broader than digital prints: I can easily print using fluorescent or metallic inks. There are some other artistic advantages for me as a maker, but those are some visual distinctions.

Pricing
Roughly pricing is determined by printing hours + raw materials + a profit margin. Screenprinting is more labor intensive for me than digital printing, the raw materials are more expensive and the process requires more set-up time. That’s why these products are often more expensive. Screens are cleaned and reused, inks are remixed, so that’s why I offer limited runs with no reprints.

Sustainability and waste in silkscreenprinting processes
You’re worried about the environment, and so am I! Here’s as much information as I can give on waste creation and disposal in the printing process.

Inks: All the inks I use for screenprinting are waterbased – no PVC inks here! Read about the pros and cons here. About 50% of them are sourced secondhand from brands like SICO and UNICO. All textile inks are from Permaset, a company whose policies I support. You can find their environmental policy here.
Paper: Misprints and paper waste happens! I save as much paper as I can to reuse for other purposes. Some products are specifically made from misprints to reduce the potential waste, such as bookmarks.
Cleaning process and chemicals: Generally I avoid using heavy chemicals to clean up the workplace. Thanks to recent investments I have a new filtration system for dirty water/ink leftovers to reduce the ammount of plastics getting in the sewer system. Towels and other textiles get washed and reused as much as possible. Zero-waste printing is not a realistic option right now, but I try my best where I can to reuse-reduce-recycle during the printing process.

Backorder options on sold-out prints
For screenprinted and blockprinted product sold out means sold out… most of the time. I print limited runs that I can’t or won’t repeat. On rare occasions I still have one or two copies stored away. You can always e-mail and check, but gone means gone. Screenprints are collector’s items for this reason!

Blockprinting

What is blockprinting
blockprinting is a printmaking technique where you cut away parts on a block and the leftover/raised parts create the print surface. This surface is coated with ink and then the image is transferred to paper.

Blockprinting often requires a printing press, although it can be done by hand. The block is usually wood or lino, so relief printing, lino printing and woodblock printing refer to this technique. I mostly use lino, sometimes wood (the product page will mention this) and print by hand using a baren most of the time. Sometimes painted details are added later.

Advantages
Blockprints often result in a high contrast print. If you look at a close-up of a blockprint you’ll see that the ink deposit and pressure used creates a very specific effect. Digital prints are more flat; the entire image is printed at once. Blockprinting creates a unique texture to the final print. There are some other artistic advantages for me as a maker, but those are some visual distinctions.

Pricing
Roughly pricing is determined by printing hours + raw materials + a profit margin. Blockprinting is more labor intensive for me than digital printing, the raw materials are more expensive and preparing a block requires a lot of time. That’s why these products are often more expensive. 

Sustainability and waste in blockprinting processes
You’re worried about the environment, and so am I! Here’s as much information as I can give on waste creation and disposal in the printing process.

Inks: All the inks I use for blockprinting are waterbased. They are either secondhand, or from companies like Schminke or Speedball (for textile prints).
Paper: Misprints and paper waste happens! I save as much paper as I can to reuse for other purposes. Some products are specifically made from misprints to reduce the potential waste, such as bookmarks.
Cleaning process and chemicals: Generally I avoid using heavy chemicals to clean up the workplace. Thanks to recent investments I have a new filtration system for dirty water/ink leftovers to reduce the ammount of plastics getting in the sewer system. Towels and other textiles get washed and reused as much as possible. Zero-waste printing is not a realistic option right now, but I try my best where I can to reuse-reduce-recycle during the printing process.

Backorder options on sold-out prints
For screenprinted and blockprinted product sold out means sold out… most of the time. I print limited runs that I can’t or won’t repeat. On rare occasions I still have one or two copies stored away. You can always e-mail and check, but gone means gone. Blockprints are collector’s items for this reason!

Digital printing

What is digital printing
Digital printing is where I send an image file to a print shop and they use a laser or inkjet printer to print directly on paper. Basically, what your home printer also does, except a print shop provides better print quality. Although these print shops often provide an offset print option as well, that refers to a different printing process.

Advantages
Digital prints are relatively fast and cheap to make. I outsource the printing process to another company, and it’s very automated. I can offer print on demand options to keep the deadstock (and potential paper waste) low. On the artistic side I don’t have to account for seperate or limited color layers, which result in very different illustrations. For me, digital prints are a way to offer more affordable art prints.

Pricing
Roughly pricing is determined by design hours + printing costs + a profit margin. Print on demand is more expensive because I pay per print, instead of having a 100 prints in stock already.

Sustainability and waste in digital printing

Digital printing is a trade off; I outsource the work so I don’t have control over the waste process in these print shops. Read more about the environmental impact here.

Backorder options on sold-out prints
Digital printing is relatively cheap; the more copies I order to keep in stock, the cheaper the price per copy is. That’s why I don’t offer backorder on every digital print. The high cost of ordering 1 or 2 extra of a design would not work out for me. I do try to restock prints or other items that sell out. You can either check the shop to see if something’s back in stock or stay updated via my instagram.

Frequently Asked Questions

1. Pay What You Can Model

SPOUK shop operates on a no questions asked ‘pay what you can’ model. With this model I am aiming for more financial accessibility. You can select any of the three price tiers: Spoukje, Spouk, or Spouk+. I did this for a couple of reasons:

Financial accessibility
The kind of products I make are almost unavoidable expensive because of the way I work: I’m one person trying to make a living by doing all the things, printmaking takes longer/is labor intensive in a different way than digital print/material costs are generally higher unless you do big runs and I don’t do that most of the time. That means that to break even my bigger products end up in a price range that I myself wouldn’t be able to afford. However, I’m also not happy just making expensive things for potential buyers with a lot of financial resources. I want to make what I do as accessible as possible… but also be able to keep doing it. So following an ‘equity not equality’ line of thinking I set up different price tiers. Spoukje is the smallest price tier, Spouk the ‘full’ price, and Spouk+ is the full price and a bonus (consider it a tip to the printmaker). You choose what price range you’re comfortable with.

Pricing is hard
Related to the first point, I find pricing really difficult! With every product I try to find a balance between market standards for similar products, my own production (material + labor) costs and the hypothetical wallet of a hypothetical buyer. Sometimes I lean more one way or the other, but I rarely feel fully comfortable with whatever decision I end up making. The price tiers give me a bit more leeway in that regard. 

Pay what you can, no questions asked.
Or pay what you choose. Pay what you want. Pay what you think is worth it to you. You decide what you’ll pay, and remember, you owe me nothing – no explanations, no justifications… nothing. I’ve been on both sides of that conversation too often – I don’t like telling people that I love their product but can’t afford it, and I don’t like people telling me that they’d buy it if they could afford it, or as cheap as product X on Amazon. I’m never going to beat Amazon prices and that’s fine. I’ve got Jeff Bezos beat on working conditions (which is a very very low bar).

If you’d like to buy something and pay in installments, that’s an option as well! E-mail me about that and we’ll figure something out.

I hope that with this pricing model people choose to pay what they can and what they’re comfortable with.  Whatever price tier you choose, you’re supporting me and what I’m doing. So thank you for that.

2. Shipping and returns

In general
Whether it’s a parcel or a letter, within 2 working days your order will be processed and shipped. The only exception is print on demand products, in which case it is also explained on the product page.

Important: if you did not get an order confirmation or shipping confirmation within two days, contact me! Most likely your order got stuck in the system and I won’t know about it unless you tell me.

Shipping fees
I use PostNL, so the fees are based on their shipping options and country zones + packing costs. As a small business I don’t have the advantage of lowered shipping fees, nor can I offer free shipping. Each product has it’s own shipping method, either as parcel or as letterpost based on size/weight/price. If you order multiple products, these fees are combined at check-out as they can (usually) be shipped together. If you think there’s something wrong with how the fees are calculated, feel free to e-mail me (marieke@spouk.nl) before you finalize your order and I’ll double check!

Returns
I have a thirty day return policy for all products except the print on demand products. That’s because these are printed to order, so they can’t be returned to stock. Return shipping is at your own cost; please use the same or a similar container as to what was used for the orginal delivery to prevent damage.

Damaged Products
If your order arrives damaged because of PostNL’s handling of the package, please send me a picture at marieke@spouk.nl as soon as you can and I’ll handle it from there. If it’s possible/still in stock I’ll send you a replacement of course, if not you’ll get your money back.

International shipping
Due to various trade agreements, import costs and permits it is difficult (and expensive) to ship everywhere. Currently there are three shipping zones: The Netherlands, Euro 1 (covers most but not all of Europe) and a flat fee for the rest of the world. This flat fee is for tracked international shipping, and is waived if you order over for over 200 euros.

3. Local pick-up option

Local pick-up is free, but it will require some travel on your part. You can pick up or return orders in person, at the studio in Groningen. In that case, select local pick-up and I will contact you for an appointment, and wait outside with your order 🙂 

4. Commissions & collaborations

You can commission me for both commercial and non-commercial designs and/or prints. I talk more about the commission and pricing process on my website. For specific questions e-mail marieke@spouk.nl

I have done collaborations in the past and am open to doing that again in the future. E-mail for more specific information.

For clarity’s sake:
commission: you have an idea/concept and would like me to design or print something based on that.
collaboration: a project where two or more people team up to create a product.

5. Discounts and sales

Discounts
I check every print for marks and stains. If a print in the studio is slightly damaged I will sometimes put it up for a discounted price, with info and images about why it is discounted. If you don’t mind imperfections, this is a great way to get an otherwise expensive print for slightly cheaper.

Sales
I don’t do sales.

I don’t do anniversary sales, holiday sales or stock clearout sales. I understand how sales work, that some people depend on sales, that it drives up business and the psychology of sales, etcetera. I get it. I still don’t do sales. My profit margins are already very low, and I chose to work with a pay what you can pricing model to balance that margin with financial accessibility, 365 days of the year. It’s simple as that. The good news is that you don’t have to wait for something to go on sale!

6. Studio visits and markets

I make a living of creating very specific printed items and talk a big game about texture and print quality. If you’re local and want to see some prints, contact me for a studio visit! It’s not always an option, but sometimes I open up the studio for visitors.

Markets
Another way to see my prints before buying is to find me at a market. Any upcoming markets or events are announced on my instagram. I only do this on rare occasssions. Market stalls are usually quite expensive and I can’t always offset those expenses with the sales it generates.

7. Wholesale

Currently I’m only selling my prints in this webshop and via People of Print. If you’re interested in wholesale options, e-mail marieke@spouk.nl